Maxx may have taken "wear your brand" too far.

This is Maxx, our beloved you-still-don't-know-his-original-name team member. Maxx is cool, Maxx is fun, and he's definitely an "all or nothing" sort of dude. We loved that about him!

Until he took our "wear your brand" recommendation to a whole new, terrifying level.

Exhibit A: 

He calls himself the "brand warrior."

Exhibit B: 

... which is more or less warrior-like.

And the most terrifying of all... Exhibit C: 

Do we love Maxx's enthusiasm? Sure. Are we concerned that his enthusiasm may affect the psychological well-being of some of our customers? Only sometimes. 

But there is some good news! Once you earn knowledge of Maxx's original name, he's agreed to tone it down a bit. 

For the sake of not only our customers, but also passers-by, this is fantastic. 

So, tell your friends, alert your family, yell it to the world: Once we get 650 likes on our Facebook page, you'll get to know Maxx's original name, and things will get a little more normal around here. Whatever that is. 

Like us on Facebook here! 

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Authored by Alex MacArthur. Interested in more of what's happening at Lifewall? Follow us on Facebook. , Google+, and at yourlifewall.com.