If you had to be real honest with yourself about your business, you'd probably admit that there are areas in your business that you see differently than they see. They don't have the same complete image in mind that you have of yourself.
This gap between intended image and actual image is what makes sites like honestslogans.com
succeed.
Giant national businesses have just as much trouble managing the divide between intended image and actual image as much as small business.
Understanding that there is a divide is the first step to recovery. You can admit you have a problem, this is a safe place!
Lifewall has had a few image adjustments since opening our doors in May 2012 and the result, sometimes, has been confusion. If we were on the honest slogans website we might have things like "Aren't you guys only an online business?" or "They print big stuff." Even worse, some people might has such a mixed up image of us they might use the slogan "Not really sure what they do." But understanding where our image weak spots were enabled us to make corrections and fix our image problems.
As a small business it's extremely important to control your image. If you're a part of a small community, this is more difficult because your business is most likely attached to who you are personally. So if you feel a certain way about politics or religion, people might attach that to your business.
There is good news! You have an upper hand on big business! Everyone knows it takes a lot longer to turn a large boat than a small one, You may not be able to change your image over night, but you won't need to spend millions of dollars on a 30 sec super bowl ad hoping it will turn everything around either! ("turn everything around"; it's a boat joke..)
So be honest with yourself! What is your honest slogan?
Once you figure it out, work to repair the places you're weak.
Lifewall for Business is all about finding that intended image and communicating it to your customers.
Let us know if you need help closing the divide in your image, we'll be with you every step of the way!
Authored by Maxx Raths. Interested in more of what's happening at Lifewall? Follow us on Facebook. , Google+, and at yourlifewall.com.
