Pursuing that central goal answers a whole set of questions along the way, including:
What does my business do?
What does my business' values?
What does my business promise to deliver?
... and a whole lot more!
Just as we began launching Lifewall for Business, Matt from Geske Home Improvement stopped by with a project in mind -- refacing a series of six 24"x24" display boards that hang on the wall in their store. I'm talking about these. (This is the before picture.)
We were super excited to get started on this, and right from the beginning, we started to ask ourselves modified versions of those same questions. And at the end of the project, we wanted to be able to answer things like:
Is it clear what Geske Home Improvement can do?
Is it clear what they can promise and deliver on?
Is it clear who they are?
That's the thought process that drove us to create this:
Yes, that is the same wall. Just a different angle and souped-up wall prints. Let's dig into some details.
Like I said, the six panels themselves were provided by Matt -- we simply designed, printed, and applied new peel & stick prints on top. Matt provided some great picture resources, and so the process went pretty smoothly. We wanted to show customers the wowing capabilities of Geske's siding & window services, as well as more clearly state the benefits in text.
As you can see, the color of the panels largely complements the color of Geske's logo, which is what we put above them all. It's made with our peel & stick StickIt material, and was installed with little hassle.
We wanted this logo to be one of the first, eye-catching things people see when they enter the doors, and I think we accomplished just that.
A huge thanks goes out to Matt from Geske Home Improvement for trusting us with his vision. We really enjoyed the opportunity to turn it into reality on Geske's walls, and we're confident the feedback from customers will be positive!
Stay tuned for more projects along the way -- you never know what we're gonna create!
Interested in more of what's happening at Lifewall for Business? Like us on Facebook.
Authored by Alex MacArthur. Interested in more of what's happening at Lifewall? Follow us on Facebook. , Google+, and at yourlifewall.com.
0 comments:
Post a Comment